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Vail Valley Medical Center Brings Home Five Gold Leaf Awards

Vail Valley Medical Center's marketing team brought five awards home to Vail from the 2012 Gold Leaf Award ceremony on October 18th in Denver. In their first year entering the competition the team consisting of director of marketing Michael Holton communications and publications manager Lindsay Warner online marketing manager Emily Tamberino special events manager Christine Albertson videographer/photographer Kevin Heinz and physician liaison Byron Morris were “pleasantly surprised and gratified” by the recognition of their work over the last year.

Says Holton “We are especially proud of the breadth of projects that were awarded including our new printed annual report Vail Health Magazine a multimedia advertising campaign for Shaw Regional Cancer Center and Pink Vail. These projects were designed to raise awareness and support for health and wellness in the Vail Valley. We're thrilled that they were recognized among such notable institutions as Children's Hospital Kaiser Permanente and the Colorado Health Foundation.”

More than 50 awards were given to healthcare communication and marketing professionals throughout Colorado. Categories included advertising collateral annual reports media relations new media and social media.

VVMC President and CEO Doris Kirchner comments “I am very proud of our team for earning these well-deserved awards. They are passionate about serving this community through compelling truthful communications and these honors are a great measure of their success.”

The Gold Leaf Awards are presented annually by Colorado Healthcare Communicators (CHC). CHC is the only Colorado organization that exclusively honors health care marketing strategies.

VVMC received the following Gold Leaf Awards:
•    ADVERTISING: MULTIMEDIA CAMPAIGN
Silver Leaf Award: Shaw Regional Cancer Center Testimonial Campaign

•    EVENTS: 201-2499 Attendees
Gold Leaf Award: Pink Vail

•    ANNUAL REPORT: BUDGET OVER $15000
Bronze Leaf Award: Vail Health Magazine

•    SOCIAL MEDIA INTEGRATED CAMPAIGN
Silver Leaf Award: Pink Vail - Photobooth and Integrated Social Media Campaign

•    NEWSLETTER: PRINTED
Bronze Leaf Award: Physician's Quarterly “PQ”